How to Find Black Owned Media for Your Media Plan

Inbox Dollars

Finding diverse suppliers is advertisers’ #1 obstacle to achieving diversity goals. Bionic just unveiled two new tools that help you find Black Owned Media.

Finding Black Owned Media is a Top Challenge

As reported in 5 Problems Thwarting Media Supplier Diversity Initiatives, despite years of effort, finding diverse suppliers remains the #1 obstacle to achieving supplier diversity.

What’s been missing are tools that make it easy to source media from diverse suppliers while in the media planning and media buying process.

Two New Tools to Find Black Owned Media

Bionic just unveiled two new tools to find Black Owned Media:

  • A free, searchable catalog of advertising programs
  • New research tools embedded in media planning software

Both tools, which are described below, aim to make it easy for media planners and media buyers to achieve supplier diversity goals.

Find Black Owned Media Using the “Advertise With Us” Website

Find Black Owned Media Using Advertise with Us

Advertise With Us is a free, online catalog of advertising media. It’s comprised of data cards describing the advertising programs offered by more than 14,000 media suppliers.

Advertise With Us just added a new category feature that helps you Find Black Owned Media and connect with ad sales representatives.

Here’s how it works:

  1. Go to
  2. Click Browse Categories.
  3. Search on “Black Owned.”
  4. Click on Black Owned Media.
  5. Add keywords to refine your results to match client needs.
  6. Click any title to learn more.
  7. Click the red “Get More Information” button to connect with the ad sales representative.

Find Black Owned Media Using Media Planning Software

Those of you who use Bionic’s media planning software just got a new tool to help you source Black Owned Media while formulating your media plan:

  1. Log in to Bionic for Agencies at
  2. Create a new media plan (or open an existing media plan).
  3. Click on the “Research” tab.
  4. Click on the Categories filter.
  5. Type “Black Owned”.
  6. Select “Black Owned Media” and hit the “Apply” button.
  7. Review your search results, which will be sorted by relevance to your client.
  8. Optionally refine results with keywords.
  9. Click program name to learn more about a media program.
  10. Select media programs that interest you.
  11. Click “Add to Plan” or “Create RFP” as appropriate.

As soon as the media is in your media plan, you’ve access to all the other media planning and media buying tools, including creating and placing insertion orders.

How to Include Your Media in the Catalog

Are your advertising programs missing from the catalog? It’s easy and free to add your listings…

To get started, request your free Bionic for Ad Sales account. Our customer support team will help you to add your media to the catalog.

Categorize Your Black Owned Media

Categorize Black Owned Media in Advertising Catalog

Be sure to properly categorize your Black Owned Media as follows:

  1. Log in to Bionic for Ad Sales at
  2. Click the “Programs” Tab to see a listing of your programs.
  3. Scroll right to the review “Categories” column.
  4. Select programs that are missing Black Owned Media category as appropriate.
  5. Click the “Add Category” button.
  6. Type “Black Owned” to filter the category list.
  7. Select “Black Owned Media.”
  8. Click the “Add Category” button.

That’s all there is to it. Your advertising programs will instantly appear on the Advertise With Us website and within Bionic’s Media Planning software.

We’re Here for You

Please let us know if you have any questions or would like some guidance. We’re here to help.

The easiest way to contact support is to hit the chat button on this page. Or contact us using the method you prefer.

The post How to Find Black Owned Media for Your Media Plan first appeared on Bionic Advertising Systems.
By: Joseph Pych
Title: How to Find Black Owned Media for Your Media Plan
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Published Date: Mon, 20 Jun 2022 19:57:01 +0000